Political Campaign

UI SYSTEMS PVT. LTD. Political campaign is an group effort which seeks to effect the decision making process within other specific group.

political campaigns often refer in democracies to electoral campaigns in which representatives are chosen or referendums are decided.

Campaign types:-

Informational campaign:-

This kind of campaign is a political campaign designed for raise public awareness and support for the positions of a candidate.

Informational campaign typically focuses on low-cost outreach such as getting interviewed in the paper, news releases,, organizing poll, making a brochure for door to door distribution workers etc.

Paper campaign:-

Paper campaign is a political campaign in which the candidate only files the necessary paperwork to appear on the ballot. It should be information campaign in simple way. When the level of seriousness rises then the marginal cost of reaching more people rises accordingly, due to the high cost of TV commercials, paid staff, etc. which are used by competitive campaigns.

There are some important part of political campaign:-

1.Campaign message

2.Campaign finance


4.Campaign manager

5.Political consultants



8.Campaign advertising

9.Media management

10.Mass meetings, rallies and protests

11.Modern technology and the internet

Techniques and traditions:-

Canvassing:- Canvassing is the systematic commence of direct contact with individuals persons, commonly used during political campaigns.

Election litter:- Election litter is a term used by some national and subnational governments to describe the unlawful erection of political advertising on private residences or property owned by the local government.

Election promise:- An election promise or campaign promise is a promise or guarantee made to the public by a candidate or political party that are trying to win an election.

Husting:- Husting may now refer to any event, such as speeches or debates, during an election campaign where one or more of the representative candidates are present.

Lawn sign:- Lawn signs are small advertising signs that can be placed on a street-facing lawn or elsewhere on a property to express the support for political position or an election candidate, by the property owner.

Microtargeting:- This is used by political parties and election campaigns of direct marketing datamining techniques that involve predictive market segmentation.

They use various means of communication—direct mail, phone calls, home visits, television, radio, web advertising, email, text messaging, etc.—to communicate with voters, crafting messages to build support for fundraising, campaign events, volunteering, and eventually to turn them out to the polls on election day.

Permanent campaign:-

Permanent campaign is election campaign between elections, when no official campaign is underway. The concept clearly captures the essence of employing ─ while in the process of governing ─ strategies and plan that are usually used in the campaign setting. Political parties try to permanent campaigning for two reasons: to advance their current order paper, and to position themselves well for the next electoral battle.

Political campaign staff:- Political campaign staff are the Person who formulate and implement the strategy and plan which needed to win an election.

Research strategies of election campaign communication research

General topics:-

Activism:- Activism consists of efforts to promote direct social, political, economic, or environmental reform or stability with the desire to make improvements in society.

Civics:- The study of the rights and duties of citizenship.

Lobbying:- seek to influence (a politician or public official) on an issue.

Media manipulation:- The Media manipulation is a series of related techniques in which partisans create an image or argument that favours their particular interests.
Such tactics may include the use of psychological manipulations,logical fallacies, outright deception, rhetorical and propaganda techniques, and often involve the suppression of information or points of view by crowding them out, by inducing other people or groups of people to stop listening to certain arguments, or by simply diverting attention elsewhere

Minimal effects hypothesis : the minimal effects hypothesis states that political campaigns only marginally persuade and convert voters.